I explained to the children what the challenge was for and why everyone was doing it. To raise awareness about what amyotrophic lateral sclerosis (ALS) is, and to help support education and research by encouraging donations to the ALS Association (http://www.alsa.org/).
By the way, I know there are some out there who discourage making donations to the ALSA because they feel the funds are used inappropriately. You can find more information about how funds are utilized on their website at http://www.alsa.org/ . I know that when I made a donation to the ALSA, I was able to choose the option to have my money go to research only. I realize that if you do not choose that option, your money may go to administrative costs, educational costs, among other things.
Here is their financial information for this year:
Having said that, please enjoy the video. The kiddos enjoyed making it. (^.^)v